In short: display authentic reviews where customers make decisions: next to your "book" button on your site, once a month in a post, and via a sign in your venue. Cite the source, show the review count, and keep them up to date.
What is social proof
It is the principle that we trust what others have chosen or said. For a business, this means: real customer reviews are more convincing than any slogan.
Where to show it
- On your website: a widget featuring stars and the latest Google reviews on your homepage or booking page. With BoostWiFi's free widgets, it's a simple copy-paste.
- On social media: one review per month in a post, with the author's permission.
- In the venue: a small sign with your average star rating and a QR code to leave a new one.
- In your replies: thanking guests by name turns every review into a mini-advertisement.
Golden rules
- Only real reviews. Never invent or alter them.
- Cite the source: «review on Google» adds credibility.
- Show the quantity too, not just the rating.
- Keep them updated: a showcase that hasn't changed in years is unconvincing.
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How to get more material
More reviews mean more social proof to display. Place a QR code or an NFC card where the customer has their phone in hand, and ask for a review when they are happy. You can find the guide in how an NFC card for reviews works.
A concrete example
A restaurant with 120 reviews and 4.6 stars that displays them on its site next to the «book» button gives visitors an extra reason to click. The same restaurant without that block asks the visitor to just take their word for it.
Frequently asked questions about social proof
Can I use customer reviews in my posts?
Yes, by citing the source and, preferably, asking for permission from the author. Never edit the text.
How do I show them on my website?
With a copy-paste widget: check out the free widgets for your site.
What if I have few reviews?
Start asking everyone with a direct link: create one with the free generator. A few real reviews are worth more than many fake ones.
How do I get new ones?
With an NFC card on the table or at the checkout. Discover the page for restaurants and bars, with a 14-day free trial.
3 steps to take today
- Pick your three best recent reviews.
- Display them on your site and in a post.
- Set up a QR code to receive new feedback.
Read also
- The value of online reputation for a local business
- From zero reviews to Google visibility: 30 days
- How to increase Google reviews: general guide
