Google Review QR Codes: Step-by-Step Guide

In brief: to create a QR code for Google reviews, you need the direct link to your business's review screen (obtained via the Place ID or your Google Business Profile). Paste the link into a QR generator, download the image, test it, and print it where your customers have their phones in hand.

Step one: find the direct review link

Every business with a Google Business Profile has a unique link that opens the screen to leave a rating and comment directly, skipping the search on Maps — this link can be found in the Google Business Profile dashboard under the 'Ask for reviews' section, or by generating it via the business's Place ID.

Step two: generate the QR code from the link

Once you have the direct link, simply paste it into a QR code generator to get a scannable image that opens exactly that page. You can do this quickly and for free with our Google Review Link and QR Generator: enter the Place ID, copy the link, and download the QR as a PNG. Always verify that the link leads to your specific business before printing.

Step three: where to place it

The most effective spots are where customers have their phones in hand and a natural moment of waiting: on restaurant tables, near the checkout, on the receipt itself, or at a hotel front desk during check-out. For an even faster experience, learn how an NFC card for Google reviews works, or compare NFC vs. printed QR codes.

Step four (optional): a direct channel with management

Alongside the Google link, you can offer a channel for customers to contact you directly if they had a problem during their visit: this is called Real Time Feedback. Customers remain free to leave a review on Google regardless; no one is filtered based on their rating, in compliance with Google policies.

Verify it works before printing in bulk

Before ordering hundreds of stickers or including it on a professionally printed menu, always test the QR with different smartphones (Android and iPhone) to ensure it opens the intended page correctly.

What to do if your business has multiple locations

For a chain, each location has its own Google Business Profile with its own unique review link: you must generate a different QR for each location. Never reuse the same QR for different branches, otherwise, the reviews will be associated with the wrong profile.

Common mistakes to avoid when generating the link

A frequent error is copying the link to the general Google Maps profile instead of the specific review link: the former leads to the business profile page, while the latter opens the star-rating window directly—only the second option truly eliminates friction for the customer.

Frequently asked questions about Google review QR codes

Where can I find the review link?

In your Google Business profile, under the section to request reviews, or via your business's Place ID. Use our free link and QR generator to enter your Place ID and get both the link and the PNG QR code.

How do I verify it's correct?

Scan it with a phone and check that the review window for your business opens with the correct name before printing.

What size should it be?

At least 3 cm per side, with white margins and good contrast, next to a clear call to action like "Did you like it? Leave us a review."

QR or NFC card?

Printed QR codes are low-cost; NFC cards are faster because you just tap the phone. You can use both.

How many reviews do I need?

It depends on your current rating: try our Google review calculator. Then see how it works for restaurants and bars, with a 14-day free trial.

Get started today in 3 steps

1. Create your link and QR code with our free generator.
2. Test the QR with two different phones.
3. Print it, place it on tables, at the checkout, or at the reception, and ask everyone for a review.