In short: offering WiFi to customers pays off when done well: keep the guest network separate from the till, use a strong password, keep the router updated and check your own case with a professional. Then turn it into a marketing channel with one page offering WiFi, social profiles, reviews and the menu.
1. What to know about the rules
This guide describes the situation in Italy; rules differ by country. In general, free WiFi offered as an accessory service by a business in Italy no longer requires identifying the people who connect, as it once did. There are special cases (sector-specific rules, WiFi sold as a separate paid service) to check with a consultant. The notes here are informative and do not replace legal advice.
2. Set it up securely
- Separate guest network from the till, card terminal and business data.
- Strong password, changed when needed.
- Updated router with a protected admin login.
- A few lines of usage rules for customers, especially with a large public.
3. The WiFi QR code: what it does and what it does not
A WiFi QR code connects the phone to the network without typing the password, but on its own it does not take the customer to any page. Read how it works and why it is not enough on its own. If you change the password, a static QR code must be reprinted; a QR code that opens a web page does not.
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4. Turn WiFi into marketing
The moment a customer asks for the WiFi is a moment of high attention on the phone. One QR code that opens a page with WiFi, social profiles, a Google review button and the menu makes the most of it.
5. Reviews from the WiFi
After connecting, you can show a direct button to the Google review, offered to every customer. Prepare the link with the free link and QR generator.
Frequently asked questions
Do I have to ask customers for ID?
For free WiFi offered as an accessory service, in general no in Italy. If your business has special sector rules, check with a consultant.
Should I separate the guest network from the till network?
It is not a specific obligation, but it is a security practice that always pays off.
Can I use WiFi to grow followers?
Yes: with an intermediate page that shows your social profiles before or after the connection.
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