In short: a direct ordering channel for takeout and delivery, accessible via website or QR code, complements delivery platforms: you keep the visibility of the apps while driving regular customers to order directly, with no per-order commission.
The real weight of delivery commissions
Food delivery platforms apply percentage-based commissions that can represent a very significant share of the sale price of every pizza, eroding what are already tight margins for many pizzerias.
The direct ordering alternative
An online ordering system integrated into your website or accessible via QR code allows customers to order for takeout or delivery directly from the pizzeria, without intermediaries and without commission on individual transactions.
The role of platforms remains useful
Delivery platforms still provide visibility and new customers who might not otherwise find the pizzeria: a sensible strategy is to support a direct channel for regular customers, rather than abandoning platforms entirely.
Promoting your direct channel without giving up delivery
A simple QR code on the boxes of pizzas delivered via platforms, with a small incentive for the next direct order, progressively converts occasional customers into regulars, commission-free.
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Who handles delivery for the direct channel
Without the platform's delivery infrastructure, the pizzeria must manage its own drivers or rely on an external delivery service paid separately: a cost to consider in the overall comparison, though generally lower than the percentage commissions charged by major platforms.
How to set a minimum order for the direct channel
Setting a minimum order amount for direct orders (especially if the pizzeria manages delivery internally) helps maintain the economic sustainability of each delivery, avoiding margin loss on orders that are too small relative to the cost of the trip.
Frequently asked questions about pizzeria direct ordering
Should I leave the platforms?
No, they bring in new customers. Add a direct channel for those who already know you.
How do I calculate savings?
Multiply your orders by the percentage paid. Read about delivery commissions and how to reduce them.
How do I drive customers to direct ordering?
With a flyer or a QR code in the box and a small advantage for those who order directly.
How do I test it?
Try BoostWiFi free for 14 days. Discover the page for pizzerias.
3 steps to take today
- Calculate last month's commissions.
- Publish your menu with direct ordering.
- Place a QR code in every box.
Read also
- QR codes for takeout: faster orders in pizzerias
- How much do delivery commissions cost and how to reduce them
- Managing dine-in, takeout, and delivery orders without confusion
