In brief: the main items are digital menus, table QR codes, reviews, and potentially digital ordering. It is better to use a tool that covers them all and compare the subscription cost with what you currently spend on printing.
The main cost items
Digital menus, QR codes for tables, a review collection system, and eventually digital ordering: each item has an independent cost, but it is often better to look for a tool that covers them together to reduce the overall cost.
The realistic monthly cost for a single venue
For an independent restaurant or bar, a basic package with the essential functions (menu, QR, reviews) typically has contained monthly fees, much lower than the cost of a single monthly local advertising campaign.
What you DON'T need in the initial phase
In the start-up phase of digitization, advanced features like complex analytics or multiple integrations with external systems can wait: starting with the essential functions and adding them at a later time is the most sustainable strategy.
The expected return in realistic times
The benefits of digitization (more reviews, fewer ordering errors, greater local visibility) are typically seen over a period of a few weeks/months of constant use, not immediately on the first day of activation.
Da 49€/sede/mese · prova gratis 14 giorni
- Attivo in 30 secondi
- Nessun vincolo
- Si affianca al tuo gestionale attuale
A three-phase digitization plan
A realistic gradual approach involves: first phase (digital menu and review QR, the foundations), second phase (digital ordering, once the staff is already accustomed to digital), third phase (advanced functions like direct payments or website widgets) — spreading the investment over time reduces both the initial cost and staff resistance to change.
Comparing the cost of digitization with other marketing expenses
The monthly fee for a complete digital package is often comparable to or lower than the cost of a single printed flyer promotion or the minimum budget for a one-week paid social campaign — a useful comparison to put the expense into context within the venue's overall marketing budget.
Frequently Asked Questions
What costs should I consider?
Subscription fee, any photos, startup time, and staff training.
Can I start small?
Yes: start with the menu and reviews, then add the rest. Read how much it costs to digitize the menu.
How do I calculate the dish margin?
With the food cost calculator.
How do I try it?
With a 14-day free trial. Discover the page for restaurants and bars.
What to do today in 3 steps
- Sum up what you currently spend on printing and modifications.
- Start with the menu and reviews.
- Add ordering and payments after one month.
