In short: Depending on one or two portals leaves you vulnerable to changes in commissions or policies. The first step is your direct channel, followed by other platforms and word-of-mouth.
Why relying on a single channel is risky
Relying exclusively on one or two OTAs means you are fully exposed to algorithm changes, commission hikes, or policy shifts decided unilaterally by the platform—situations beyond a host's control that can impact revenue overnight.
The direct channel as a first step
Before looking at other platforms, building a direct booking channel (even a minimal one: a page with a calendar and contact form) remains the most effective step, as it captures loyal guests without paying commissions to anyone.
Other niche platforms to consider
Depending on the type of property, there are vertical platforms (for families, long-term stays, pet-friendly, or experiential tourism) with less competition than the major generalist players, where it may be easier to stand out with a modest investment.
Social media as a booking channel, not just for visibility
If consistently fueled with authentic content from your property, Instagram and Facebook can generate direct booking requests from those following your profile—a channel often underestimated because it doesn't generate massive numbers, but provides full margins without commissions.
Da 49€/sede/mese · prova gratis 14 giorni
- Attivo in 30 secondi
- Nessun vincolo
- Si affianca al tuo gestionale attuale
Don't spread yourself too thin
The opposite error to depending on a single channel is getting spread too thin across poorly managed ones: it is better to carefully manage 2-3 channels (a main OTA, your direct channel, and an active social profile) than to open ten different fronts without the resources to maintain them all.
Long-term stays: An often underrated channel
Platforms specializing in medium and long-term rentals (weeks or months, not just nights) capture a different audience than traditional OTAs—often business travelers or families in transition—with generally lower commission rates and less fierce competition.
How to evaluate if adding a new channel is worth it
Before activating a new platform, check if the audience it captures is truly different from the one reached by your existing channels: adding a channel that brings in the exact same type of guest already served by Booking or Airbnb increases management workload without offering real risk diversification.
Frequently Asked Questions
Where do I start?
Start with a direct channel with synchronized calendars. Calculate your savings with the Booking and Airbnb commission calculator.
How many portals do I need?
As many as you can handle without double bookings: a channel manager helps.
How do I get found?
Through a Google profile, your website, and reviews.
How can I try it?
With a 14-day free trial. Discover the page for short-term rentals and B&Bs.
What to do today in 3 steps
- List your current channels and the share of each.
- Activate your direct channel.
- Add one portal at a time.
