Multilingual Digital Menu: Costs & Features

In short: A multilingual digital menu allows you to serve international customers without explaining every dish. Check that translations are included in the subscription, that you can review them, and that the original dish name remains visible.

Why multilingual support matters more than you think

In tourist areas, an Italian-only menu forces servers to explain dishes one by one to foreign customers—a multilingual menu removes this friction and significantly reduces service time during peak hours.

Which languages to prioritize

English and German cover the majority of European tourism in Italy; French and Spanish further expand your reach—the final choice always depends on the actual origin of your customers, not a generic list.

Machine vs. professional translation

AI-based machine translation is now accurate enough for restaurant menus, especially for common languages; for menus with highly technical or dialectal terms, an occasional human review can further improve the perceived quality.

The additional cost of multilingual menus

On most modern platforms, automatic translation into multiple languages is included in the base digital menu subscription with no extra cost per language—a clear advantage over printed menus, which require separate prints for each language.

A often overlooked detail: the original dish name

Even in a translated menu, keeping the original Italian name of the dish (next to the translation) helps both the customer communicate with the server and the server identify exactly what is being ordered, avoiding misunderstandings in the kitchen.

Frequently asked questions about multilingual menus

Which languages should I activate first?

Those spoken by the tourists you actually see in your venue. For many parts of Italy, English and German, followed by French and Spanish.

Is automatic translation good enough?

For most menus, yes; review dishes with dialectal or technical names and correct them as needed.

Are there costs per language?

Always ask your provider. In many platforms, translation is included in the subscription fee.

How can I try it?

With a 14-day free trial. Explore our page for restaurants and bars and read how much it costs to digitize your menu.

3 steps to get started today

1. Check where your customers are coming from.
2. Activate the two most requested languages.
3. Review your best-selling dishes in the translated versions.