In short: choose the QR's purpose (reviews, menu, or a landing page with all your links), fill out the destination page, generate the code, test it with two phones, and place it where customers naturally have their phones in hand.
Step one: decide the main destination
Before generating any QR code, clearly decide what it should do: collect reviews, display a menu, or open a page containing all your links (a hub)—the most common mistake is creating a QR that only opens WiFi without anything else.
Step two: create or connect the landing page
If you choose a hub page, simply fill in your venue's basic information (name, social media, review links) in a guided panel: it only takes a few minutes, even for those with no technical experience.
Step three: generate and test the QR
Once the page is ready, the QR is generated automatically: always test it with at least two different smartphones (Android and iPhone) before printing or distributing it to ensure it opens correctly.
Step four: place it where it counts
The QR should be placed where customers have their phones in hand during a natural moment of waiting: tables, the register, or the front desk—placement matters just as much as the content of the linked page.
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A fifth step often forgotten: monitor initial scans
In the first few days after activation, checking how many scans you receive and where they come from helps you quickly understand if your placement is effective: zero scans after a week is a clear sign it needs to be moved to a more visible spot, not a problem with the QR itself.
Involve staff from day one
A well-placed QR that is ignored by staff (who never mention it to customers) performs much worse than one accompanied by a brief verbal invite: just a few words ('feel free to scan the QR for the menu/reviews') can significantly increase usage rates from the very first days.
Frequently asked questions about QR activation
Do I need a website?
No: you can use a page featuring WiFi, social media, reviews, and a menu created via the panel.
How do I test it?
With an iPhone and an Android, both with and without WiFi, before printing.
Can I change the destination after printing it?
Yes, with a dynamic QR: you can change what it opens from the panel without reprinting.
How do I create a review QR for free?
Using our free generator. Also, check out our guide on common mistakes with your first QR code and our page for restaurants and bars, with a 14-day free trial.
What to do today in 3 steps
- Decide the QR's main action.
- Fill out the page and generate the code.
- Test it on two phones and print it.
Read also
- Common mistakes with a venue's first QR code
- Free customer WiFi: legal obligations in Italy 2026
- Managing a business remotely with multiple locations
